Keep Utah Forever Mighty
This award-winning initiative advanced sustainable tourism and stewardship in Utah — bringing visitors, locals, industry and government together to “Keep Utah Forever Mighty.”
Role: Design & Content Strategist
The Utah Office of Tourism launched this first-of-its-kind initiative to encourage travelers to explore Utah thoughtfully and safely by being well prepared, treating ecosystems and cultural sites with respect, and engaging local communities. Beyond visitors, it inspires residents, businesses and industry stakeholders to take an active role in preserving and enriching Utah through advocacy and stewardship.
This video was produced as a partnership between the State of Utah, Zion National Park, and Zion Forever Project to disseminate a series of locally-broadcast commercials calling for greater stewardship of public lands. Similar videos were created for Moab and other destinations.
Featured Content
During this campaign, responsible travel content on VisitUtah.com received more than 861,000 views with an average time on page of 2:31 minutes.
Examples:
The 5 Rules for Selfies: How to Capture and Post Responsibly in Utah
How to Visit Rock Imagery Sites Like an Archaeologist
How to Attend a Powwow with Respect
How to Stay Safe: Search and Rescue in Utah
Results
30+ Local Partnerships
Entities like Leave No Trace, Tread Lightly,
Zion National Park, Utah Symphony and more
Results
17 Cooperative Projects Funded
State-wide funding distribution to elevate Forever Mighty messaging to travelers
Results
13 Million Campaign Impressions
Across TripAdvisor, YouTube, and local media outlets (KSL, The Salt Lake Tribune)